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What Made the AM Ink Tag So Important?


What Made the AM Ink Tag So Important?

The phenomenon of  AM ink tag introduced a transformational type of theft deterrence—benefit denial. As long as the security devices cannot be defeated before the protected merchandise is damaged or disabled, then benefit denial is a more powerful and permanent “capable guardian” of merchandise than anything else available.

Secondarily, the original introduction of AM ink tag pins allowed EAS users to add the power of benefit denial to reinforce the deterrent. Loss prevention executives realized that the combination of EAS and benefit denial forced the thief to “do something” with the tag inside the store or run the risk, however insignificant, that the alarm would cause a problem as they left the store.