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Narrow AM Anti Theft Label Barcode Label Fits Health and Beauty Self-Service Retailing Model


As makeup counters are fading away due to today’s evolving shopper behavior, retailers and brands must find anti-theft solutions to fit the new self-service model for beauty. The 

 label provides retailers with reliable merchandise protection using proven acousto-magnetic (AM) EAS technology. Its narrow design protects cylindrically-shaped merchandise too slender for traditional EAS labels such as cosmetics, skin care and oral health products.


“Today, consumers want to try before they buy and easily access items when they want them,” said Catherine Walsh, “So that’s why offering samples and moving products out on shelves and closer to shoppers versus behind counters is the new way of selling beauty. To support this change in retailing, the  label is an ideal solution to help retailers protect what is currently unprotected — thin and narrow profile products — while consumers take the experience into their own hands to play, try, and learn before they buy.”